Sagres Swag

Our philosophy is not to design the fonts we want, but the fonts that our clients need. When the Portuguese brand agency BAR approached us to design a new handwritten font to be used by the Portuguese beer company Sagres for the new campaign in Angola we found ourselves in big trouble. This was way out of our comfort zone and that was great! After many, many back and forth sketches and long time discussions in the studio and between us and BAR, we finally came to a solution. The result is Sagres Swag, a irregular, rough script typeface, with two different Stylistic Sets that allows automatic letter substitution, so the words look more unique and with hand-lettered look that adds a real human touch to the overall brand’s communication.